Menu
Online & Digital
 

The Hero

Issue 14 | March 2010

Background

In Sweden, while 90% of households are content to pay the annual broadcasting fee of nearly €200, younger city-dwellers are more reluctant. These young metropolitans take many things for granted in their “it’s all about me” world.

The challenge was to get these people to start paying up. And the strategy was to let each individual know that he/she has an important role to play in the Swedish public broadcasting system.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

Related Articles

People Also Read