Issue 5 | July 2008
This pack forms part of Practical Action's Welcome Programme, which is designed to move people from casual one-off donors to committed supporters. Charity supporters like to feel their support is valued. So this pack focuses on a specific project and calls for a finite number of people to support it - the opposite of making supporters feel like their donation is a drop in the ocean. Its aim is to persuade 250 people to give a regular gift of just £8 a month to help fund the charity's work in the developing world, in particular to help with sanitation projects in Kitale, Kenya - a town plagued by 'flying toilets'.
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