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Subaglue

Subaru

Issue 7 | July 2008

Background

Subaru had launched a completely new model of its popular Impreza saloon. The objective was to convey to owners and prospective buyers that one of the new features was Symmetrical All Wheel Drive, for improved handling and safety. Subaru wanted to dramatise the way that this enabled the car to ‘stick to the road'.

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