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Eyes Envelope

Eyelevel Optometrists

Issue 9 | December 2008

Background

It’s hard to persuade people to get their eyes tested. Often, eyesight deteriorates slowly over time and the effects are barely noticeable. Many high street optometrists offer free eye tests as an incentive to purchase, but these places are cold and unfriendly. Elvis needed to differentiate Eyelevel from the bigger high street optometrist chains and get more people to return for an eye test. The challenge was customer retention.

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