Outdoor & Events

Death Trap

Issue 17 | December 2010


New Zealander’s believe that house fires are ‘rare’, and will not happen to ‘them’.

The majority claim to have working smoke alarms but, in fact, many aren’t working – due to flat batteries or having been disabled.

Those who do concede a fire is possible believe they will have ample time to get out, or they will be rescued.

In truth, 93% of all fire fatalities occur in homes without working smoke alarms.

The intention of the campaign was to make property owners aware of the dire consequences of not having a working fire alarm.

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