Jupiler Bartender

Background

Jupiler is the most popular beer brand in Belgium. The brand wanted to develop a fun application that would be useful and close to its fanbase.

Idea

The Bartender is an iPhone application for Jupiler, Belgium’s most popular beer brand.

It helps you place an order for when you’re at a bar so you don’t need an excellent memory or a coaster and pen.

When you ask your friends what drink they want, you simply tap the drinks in the menu. You can also customise your drinks on the menu. When your order is ready, you get a simple overview.

You need never make a mistake at the counter again and, if the bartender doesn’t notice you, the whistle that comes with the app will certainly help.

Results

In its first week after release, the Bartender was the most downloaded free iPhone App in Belgium and Holland. (In one month, it was downloaded more than 23,000 times.)

Our Thoughts

On pages xx – xx, Chris Clarke of LBi writes about the different roles that brands can play online. The brand can be an Entertainer and gives us a laugh (like the Saatchi & Saatchi European Golf Tour viral on page xx) or the brand can be The Motivator – as Nike often is. Here the brand is very much what Chris calls The Butler, discreet but at your service, helpful, thoughtful and very useful. It’s exactly the sort of app creative directors need when they are out on the town with their creative teams and are required to get in 11 lagers, 3 red wines, 2 white wines, one mineral water, one orange and soda, a large gin and tonic and a Slow Comfortable Screw.