Mail & Door Drops

The Swans Are Back
Issue 19 | June 2011
Background
The ballet Swan Lake was failing to attract the usual audience numbers, perhaps because of the lingering effects of the global financial crisis, perhaps because the average ticket price was on the high side at DKK 638 (about £71 GBP).
Target Group
25,000 users of cultural events with higher education and a high level of income were selected using the segmenting tool conzoom®private.
Campaign Goals
- Get 15% of the target group to visit the campaign site.
- Obtain e-mail permissions from 10% of the target group.
- Sell tickets to Swan Lake to 5% of the target group.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
Related Articles
People Also Read
- Beyond The Wall
Issue 27, June 2013 - The #DomiCopter
Issue 28, September 2013 - The Self-Driving Bike
Issue 39, June 2016 - Poppy Drive
Issue 57, December 2020 - The Black Elevation Map
Issue 62, March 2022