The Swans Are Back
Issue 19 | June 2011
The ballet Swan Lake was failing to attract the usual audience numbers, perhaps because of the lingering effects of the global financial crisis, perhaps because the average ticket price was on the high side at DKK 638 (about £71 GBP).
25,000 users of cultural events with higher education and a high level of income were selected using the segmenting tool conzoom®private.
- Get 15% of the target group to visit the campaign site.
- Obtain e-mail permissions from 10% of the target group.
- Sell tickets to Swan Lake to 5% of the target group.
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