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Royal Navy

Issue 5 | July 2008

Background

It is becoming increasingly tough to recruit quality people for careers in the Armed Forces, and the Royal Navy is no exception. The biggest challenge to recruitment targets is that most potential recruits don't understand what life is really like in the Royal Navy and wrongly assume that it's a lonely boring life on the ocean - 'a grey ship in the middle of a grey sea'. glue London were asked to produce a piece of viral communication that would add another layer of engagement to the overall recruitment campaign whilst also showcasing the breadth of jobs available within the Royal Navy.

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