Gold - Snowman
Issue 17 | December 2010
Agency
TEQUILA Auckland
Creative Team
Creative Director: Wayne Pick; Head of Copy: Kim Pick; Art Director: Kenton Osmond; Copywriter: Steve Girdlestone; Production Managers: Sheriden Derby, Jude Lehmann; CEO: David Walden
Date
December 2006
Background
TEQUILA Auckland wanted a Christmas card that would stand out from the ho ho ho hum
Idea
Rather than a standard card or even an e-card, the agency mailed out a clear plastic bag containing water, a pipe, a carrot and two round black stones. The message rtead: “Warmest Christmas wishes from TBWA\Whybin & TEQUILA.”
There was no further packaging so that the 300 pieces that were delivered could create attention, contemplation and discussion.
Results
The idea snowballed and before long was picked up and discussed on radio stations and by the national newspapers generating thousands of dollars-worth of free publicity and an unexpected ROI of 1100% on agency costs.
Our Thoughts
The Snowman card stood out as a strong contender from the beginning, ticking all the boxes and more. A very endearing design, instantly eye-catching and recognisable. This simple design is an entirely original take on the Christmas theme. It made us wish that we had thought of it and provoked a chuckle. A very deserved winner.