Destination Japan

Background

Langley Travel is a Swedish travel agency. In the Nordic countries they have a widespread reputation as ‘the skiers' travel agency’, because they specialise in trips for dedicated skiers. New, unexpected destinations are added every year, such as Siberia, Iran, Kashmir. This year, it was Japan. The purpose of this campaign was to strengthen their position as ‘the skiers´ travel agency’ and to sell the trips to Japan.