Splash
Specsavers
Issue 7 | July 2008
Agency
GOSS
Creative Team
Mimmi Andersson, Gunnar Skarland, Jan Eneroth, Albin Larsson, Mattias Frendberg - Art Directors;Elisabeth Berlander, Micke Schultz, Ulrika Good – Copywriters
Production Team
Louise Christiansson, Elin Andreasson, Lena Björklund Henriksson - Production Designers;Johan Good, Stig Lundstedt, Fredrik Toreskog - Account Supervisors;Lena Kling, Malin Berggren, Anna Troglin, Monica N Persson, Karolina Mindhammar - Account Managers
Other Credits
Robert German
Date
December 2007
Background
Specsavers is the largest privately-owned opticians in the world, offering glasses for all tastes and budgets. The period between Christmas and New Year is a massive sales period for Specsavers (along with much of the rest of the world). They were offering hundreds of complete glasses at 50% off and GOSS needed to demonstrate this in-store.
Idea
Whenever there’s a sale, there is a red splash on the product. Therefore, the agency decided to attach a tiny red splash sign on all glasses worn by sales staff in every Specsaver store throughout Sweden.
Results
Not available.
Target Audience
Specsavers customers
Our Thoughts
How to turn your sales assistants into brand communications – just put sales flashes on their specs and let the conversations unfold naturally. It may well be sales promotion but it is also a witty and simple brand message too.