Mail & Door Drops
![](https://assets.directnewideas.com/3243h.jpg)
Bad Fit
Issue 17 | December 2010
Background
Sportspec is well-known in Gothenburg as a specialist in skis and alpine equipment. In 2010 they provided a new ‘Boot Fitting’ service. They offered to re-build the ski boot to fit their customers’ feet perfectly.
Their target was to perform five boot-fittings perday during the season and increase boot sales in general.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Related Articles
People Also Read
- Steinlager Alt Blacks
Issue 61, December 2021 - The Rooftop Match with Roger Federer
Issue 56, September 2020 - Pitvertising
Issue 59, June 2021 - An invisible problem
Issue 62, March 2022