Mail & Door Drops
Bad Fit
Issue 17 | December 2010
Background
Sportspec is well-known in Gothenburg as a specialist in skis and alpine equipment. In 2010 they provided a new ‘Boot Fitting’ service. They offered to re-build the ski boot to fit their customers’ feet perfectly.
Their target was to perform five boot-fittings perday during the season and increase boot sales in general.
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