Mail & Door Drops
Bad Fit
Issue 17 | December 2010
Background
Sportspec is well-known in Gothenburg as a specialist in skis and alpine equipment. In 2010 they provided a new ‘Boot Fitting’ service. They offered to re-build the ski boot to fit their customers’ feet perfectly.
Their target was to perform five boot-fittings perday during the season and increase boot sales in general.
Subscribe to view more →
This article is for Directory subscribers only
Please Subscribe to Directory or Sign In if you're already a subscriber to read this article.
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
The Caples Awards 2021See the results →Current Issue
SUBSCRIPTION DEALS
We have subscription packages for freelancers, for small teams and for large groups.
Share
Related Articles
People Also Read
- The Holy Ad
Issue 57, December 2020 - Eurythenes plasticus
Issue 57, December 2020 - Plastic Banega Fantastic (Making Plastic Fantastic)
Issue 57, December 2020 - The Collection of Tomorrow
Issue 58, March 2021