Mind The Coating

Background

Mjuk Biltvatt (Soft Carwash) is a car wash business with three locations in the Gothenburg area, where cars are cleaned using methods that are particularly gentle on the paintwork. The car is hosed free of gravel and other hard particles with a high-pressure water cannon. Then detailed cleaning is done by hand using foaming sponges.

It’s pretty much the only place in Sweden where cars are still washed by hand and they wanted car-owners to know their methods are superior to regular car wash tunnels, which scratch and compromise the coating.