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Chinese Mailing

SCHOTT AG

Issue 8 | September 2008

Background

SCHOTT CERAN is the original glass ceramic cooktop (with 90 million cooktops sold). However the brand has a lot of problems with Chinese competitors who flood the market with fakes. The agency’s task was to convince members of the German household appliance industry to use SCHOTT CERAN instead of lower quality Chinese fakes.

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