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Mail & Door Drops
 

Dana Cooper Mailing

Issue 14 | March 2010

Background

Greymatter is a specialist Direct Response Marketing agency facing the age-old problem: how do you win new business without having to go through the lottery of a pitch?

The solution: to look out in the trade press for new senior marketing appointments and target those individuals with very specific packs, demonstrating the agency’s expertise and, ideally, getting appointed without the beauty parade.

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