Issue 4 | July 2008
Harrison Troughton Wunderman were tasked with selling Microsoft Branch Office Solution to IT directors in the UK’s top high street banks. To make it more difficult they had to create something that the target audience would keep on their desks for months, if not years. Why? Because they knew that this group was resistant to change and it could take months, if not years, for them to switch their branch offices to a new software platform. They wanted to make sure their message was still there when they decided to change their system.