Online & Digital
HSBC Green: 'There’s No Small Change'
HSBC
Issue 6 | July 2008
Background
HSBC wanted to educate their customers on the small changes they could make on a daily basis to help the environment. By demonstrating how the bank’s products (on-line bill payment, digital billing statements etc.) reduced carbon emissions, the aim was to reinforce HSBC’s worldwide legacy of supporting environmental initiatives.