Erase This Letter

Background

Staedtler is one of the oldest stationery brands in the world. Their classic Mars Plastic eraser is still a reference point in the market. However, the brand faces stiff competition from cheaper alternatives that don’t deliver the same quality. Even clients who specifically need top-notch stationery sometimes turn to inferior alternatives. Staedtler wanted to reinforce its image as a manufacturer of premium erasers (and other stationery) and increase sales with a business-to-business campaign aimed at key prospects.