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Discover Autumn!

Kaufhof Warenhaus AG

Issue 8 | September 2008

Background

Galeria Kaufhof is one of the leading department store chains in Germany. They wanted to create a special, emotional mailing for their top 3,000 customers at the beginning of autumn - distinct from the strongly advertised standard seasonal occasions such as Easter and Christmas. A voucher booklet for autumn shopping and a sweepstake were mandatory.

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