Mail & Door Drops
The Bookmark
JWT Beirut
Issue 4 | July 2008
Background
2006 was a very difficult year for Lebanon. The population has been divided into two distinct political parties: those who support the government and those who oppose it. In the media, this distinction is portrayed as an economic one: the politics of the poorer classes (who have strength in numbers) versus the politics of the rich educated elite. JWT Beirut wanted to send a message at the end of the year that would bridge this divide.