Do It With A Car That’s Not Yours
Issue 8 | September 2008
Nelka Rent-A-Car is a middle-size car rental company in Costa Rica. It has a fleet of about 200 cars and 10 offices in different parts of the country. Nelka wanted to rent out at least 80% of their fleet over the summer season. The challenge was how to compete against the huge advertising budgets their competitors were spending in order to attract foreign tourists.
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Subscribe to Directory
Subscribe now and get instant online access to our 2,500+ articles
Inspiration via Email