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Lead India

Bennett, Coleman & Co

Issue 8 | September 2008

Background

In order to elevate the newspaper from a social mouthpiece to a catalyst for social change, The Times of India launched a national initiative on 1 January 2007 to mark the dawn of India's 60th Year of Independence. The campaign was intended as a clarion call for committed citizens to step forward to become a new generation of leaders in the world’s biggest democracy.

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