Broadcast, Press & Inserts

Hard To Reach


Issue 7 | July 2008


Reading books to children from as early an age as possible has many and varied benefits in both the short and long term. The problem is that 38% of parents don’t currently read to their children for a variety of reasons. For some audiences (teenage / single parents, people for whom English is not their first language and people who themselves have literacy problems), the barriers are even greater. The agency needed to persuade these ‘hard to reach’ audiences to start sharing books with their children.

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