Menu
Online & Digital
 

Old Grumpy – when a grumpy old man generates business development

Issue 19 | June 2011

Background

To persuade brewers to abandon 6,000 years of tradition in brewing beer. This is a pilot campaign directed at the management and head brewers of 96 major breweries all over the world. The total target group is 600 breweries.

Campaign goals

  • To engage 20% of the target group in a dialogue.
  • To initiate test processes with head brewers: Index 100.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 62

Related Articles