Online & Digital

Old Grumpy – when a grumpy old man generates business development

Issue 19 | June 2011


To persuade brewers to abandon 6,000 years of tradition in brewing beer. This is a pilot campaign directed at the management and head brewers of 96 major breweries all over the world. The total target group is 600 breweries.

Campaign goals

  • To engage 20% of the target group in a dialogue.
  • To initiate test processes with head brewers: Index 100.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


Related Articles

People Also Read