Online & Digital

Old Grumpy – when a grumpy old man generates business development
Issue 19 | June 2011
Background
To persuade brewers to abandon 6,000 years of tradition in brewing beer. This is a pilot campaign directed at the management and head brewers of 96 major breweries all over the world. The total target group is 600 breweries.
Campaign goals
- To engage 20% of the target group in a dialogue.
- To initiate test processes with head brewers: Index 100.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
Related Articles
People Also Read
- Beyond The Wall
Issue 27, June 2013 - AT&T World Cup HeaderCam Banner
Issue 17, December 2010 - AT&T Brackets by Six Year Olds
Issue 26, March 2013 - The #DomiCopter
Issue 28, September 2013 - AT&T Digital Life
Issue 29, December 2013 - Live Vines
Issue 38, March 2016 - The Self-Driving Bike
Issue 39, June 2016 - Poppy Drive
Issue 57, December 2020 - The Black Elevation Map
Issue 62, March 2022