Form Follows Function
Issue 9 | December 2008
People needed to know that there are two sides to every Land Rover - the heroic and the practical. The yin and yang, if you will, of legendary Land Rover capability -proven both on-road and off. This duality of purpose is the core idea behind the Land Rover brand. The agency had to create interest and consideration in a target audience of affluent individuals to drive incremental vehicle sales and deliver positive ROI.