It's Tasteless Without You

Background

Ha-Ir (‘the city’) is a local newspaper network. Every major city in Israel has its own Ha-Ir. Every year, Ha-Ir Tel Aviv holds a mega-event called ‘Taste the city’, now in its 12th year. Tel Aviv's leading restaurants, bistros, chefs and bars take their place on the lawn at Hayarkon Park, where more than 500,000 people from all over Israel get a four-day chance to taste a variety of dishes at tasting prices. Over the years ‘Taste the city’ has become a huge event, a must for both restaurants and food lovers. Lead’s challenge was to remind restaurants to participate.