Valentine “Make A Move”

Background

Welcome to Lebanon’s dating scene, where there are 6 women for every man but it is still taboo for women to make the first move.

Since Exotica, Lebanon’s leading flower-shop chain, is all about “Make a difference”, the ambition was to make a real difference in 2010 by trying to help every single woman get herself a Valentine by encouraging women to take their happiness into their own hands.