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Gandhi

History Channel

Issue 1 | July 2008

Background

There are more than 100 television stations available for viewing throughout India, directly as terrestrial TV and also through cable and satellite operators. With this proliferation of TV channels on Indian TV screens, it is getting increasingly tough to attract people to watch a programme. With more prominent channels running expensive promotions in the outdoor and print media, it is difficult for niche channels like the History Channel to gain wide viewership.

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