Integrated
HarvesTED – The Trials
Lion Nathan
Issue 8 | September 2008
Background
The most recent TVC for TED told the story of an eccentric farmer and the process he went through to achieve the perfect ‘clean, crisp taste’. With this campaign, BMF’s aim was to build on this, and to show that while TED is an innovative and cool brand, it also has a sense of humour.
