Dogs Know

Background

Each year, Mark does pro-bono work for the Sydney Dogs & Cats Home, with two aims: to raise money for kennelling; and to find new owners for animals they’ve struggled to re-home and can no longer afford to keep. In 2007, Sydney Dogs & Cats Home informed Mark of a surge in demand for dog adoption in rural areas, and asked how they could affordably and effectively reach potential dog adopters in the countryside.