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Annaprasan

Issue 20 | September 2011

Background

Even today, Indian parents are conservative when it comes to their children's career choices. The challenge was to break this mindset so young couples could be open to alternative professions for their children.

Biria Sun Life wanted Super High Net-worth Individuals to call them or visit the website so that they could help them plan ahead for their children’s careers using the Children's Future Solutions tool.

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