Broadcast, Press & Inserts
Silver - The last place you want to go
Issue 17 | December 2010
Background
Dixons had been a major presence on every high street in the UK but had sold most of their shops to concentrate on being an online e-tailer.
Online electrical goods retailers are two a penny and the task was to re-establish Dixons as one of the first sites browsers would visit when considering a purchase.
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