Blood Box

Background

The Australian Red Cross Blood Service has a display stand at various University Campuses during Orientation week (the time when students settle in to University and spend most of the time partying). The challenge was to get students across Australia to take time out of their Orientation week schedule and give an hour of their time to donate blood. An incredibly difficult ask when you consider the alternatives open to students during O week and the fact that most donation rates drop off dramatically for 18 to 25-year-olds.