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Sydney Dogs and Cats Home

Issue 1 | July 2008

Background

The Sydney Dogs and Cats Home is a little known animal shelter in Sydney. M&C Saatchi’s task was to make media influencers, such as radio DJs and magazine editors, aware of the Sydney Dogs Home's name change to the Sydney Dogs and Cats Home, in the hope this would generate free media coverage, thus increasing awareness amongst the public that that they also re-house cats.

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