Someone to zip you up

Background

JDate is Israel’s leading dating website. They wanted more female subscribers in tel Aviv and decided that Tu B’ay, the Jewish Valentine’s Day, was the ideal time to talk to them.

The problem was that singletons in Tel Aviv may want love but they are also sophisticated and cynical. They don’t fall for the usual stuff about Prince Charming.

They needed to be engaged in a new place – and with a smile.