Outdoor & Events

Ugly Side of Fashion

Issue 18 | March 2011

Background

PETA (People for the Ethical Treatment of Animals) is the largest animal rights organisation in the world with more than two million members and supporters.

In Malaysia, they wanted to dramatise one of the areas in which the largest number of animals suffer, which is in the fashion business. To show a fashion-crazy audience the ugly side of glamour.

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