Menu
Mail & Door Drops
 

'60% of this pack is rubbish'

Fuji Xerox Australia, Document Supplies Division

Issue 3 | July 2008

Background

Fuji Xerox relaunch Greenwrap, their 60% recycled paper, every year. Not surprisingly, the people who receive the ‘annual’ DM piece tend to feel they’ve heard it all before. MercerBell needed to break through their lack of interest despite there being very little new to tell them. In addition, because of the mandatory inclusion of a paper sample, they were restricted to the same components as previous campaigns - an envelope, letter and folder containing paper specs and a sample.

Subscribe to view more →

NEW SUBSCRIPTION PACKAGE

Get the magazine + five passwords to the archive and now + the mag in PDF form to share.

One sub, many beneficiaries!

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 60
Buy

Share

Related Articles

People Also Read