Outdoor & Events
The Lazy Ad Guy
Issue 20 | September 2011
Background
Fairfax Digital needed to reposition themselves in the minds of media buyers. They were generally considered as safe but not cutting-edge even though they had developed a suite of class-leading, ground-breaking products and were home to the most engaged AB spending audience in Australia. But they hadn’t done any form of advertising for over a year.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Related Articles
People Also Read
- Everything has an origin
Issue 61, December 2021