Coathanger

Background

The Newspaper Marketing Association is a body that promotes press advertising to clients and agencies. Recent research has shown that by adding newspaper marketing to other activity around events, you significantly increase the effectiveness of your ad spend, particularly if your press advertising appears in proximity to the coverage of the event. So the NMA has created themed advertising packages that allow you to buy tailored advertising space to help you make the most of the opportunity. MRM Partners’ job was to tell the fashion industry about the NMA’s new themed advertising packages for London Fashion Week.