Integrated
Priority New Year's Eve
O2
Issue 10 | March 2009
Background
O2’s objective was to cause a buzz around the New Year’s Eve events taking place at ‘The O2’, formerly the Millennium Dome, and to draw attention to O2’s Priority Club. They wanted O2 customers to go to the Blueroom online (www.O2blueroom.co.uk) and register their details for preference-based communications.
