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Company Challenge

Issue 19 | June 2011

Background

IBM is a big brand with only a small share of the Dutch midmarket. That’s partly because mid-size companies don’t consider IBM when they need IT solutions. Too big, too distant, too complex… they think. But IBM and its Business Partners can solve any challenge, big or small.

The challenge was to correct this misperception so business managers could see IBM as ta potential source of business solutions.

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