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IBM’s Management Book

IBM

Issue 2 | July 2008

Background

IBM no longer just supplies hard- and software: they offer business solutions that help companies succeed. But this fact is little known in the Dutch market. So IBM asked Ogilvy Amsterdam to write a brochure about it. Their challenge was to demonstrate IBM’s business relevance to CEOs, managers and entrepreneurs who (a) think IBM is just for IT and (b) don’t have time to read brochures.

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