Put first things first again - Ogilvy Amsterdam

Background

IBM wanted to let CIO’s know their lives could be a lot easier with IBM Managed Infrastructure Services. This is a kind of outsourcing service for common IT tasks like infrastructure management, operations, compliance and regulations. These issues aren’t of major importance but take up a lot of valuable time and resource. So the brief was to communicate that IBM can help get rid of these daily tasks so the CIO can concentrate on core priorities.