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Fill the Sky Chinese New Year App

Issue 18 | March 2011

Background

Chinese New Year, or CNY, is the biggest, most festive holiday of the year for people in China. Two of the most popular customs are setting off colourful fireworks and sending text messages to colleagues, friends and family. To give revellers a way to make their greetings more interesting this year, Ogilvy created the "Fill the Sky" CNY Fireworks iPhone app.

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