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I’m an ITer - Direct

Issue 19 | June 2011

Background

Every year, IT professionals are flooded with DM. Most routinely land in the 'round file'. IBM, a company with plenty of DM-producing experience, decided they needed to reframe how they interacted with their target. So they went from communicating to providing content; from providing information to providing insight; from simply reaching a target to creating a community; from producing a database to enriching one.

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