Online & Digital

IKEA Billygram
Issue 16 | September 2010
Background
Billy is IKEA’s (faintly strange) name for the versatile bookshelf they have been making for 30 years.
The agency was briefed to develop online activity that would get IKEA customers involved with and interested in three decades of BILLY.
Subscribe to view more →
This article is for Directory subscribers only
Please Subscribe to Directory or Sign In if you're already a subscriber to read this article.
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Current Issue
HALF PRICE DIRECTORY
Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies
Share
Related Articles
People Also Read
- Reimagine the world like a gamer
Issue 57, December 2020