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Metrobook

Issue 22 | March 2012

Background

Gandhi Bookstores was founded in 1971. There are now 24 bookshops in Mexico City and another 13 elsewhere in the country.

One of the problems for the company is that Mexicans do not read books. The average is 2.7 books per person each year. The constant challenge, then, is to find ways of getting people to think about reading.

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