Outdoor & Events
Lotus Knows More Than You Think
Issue 16 | September 2010
Background
‘Lotus Knows’ is a global campaign to encourage people to re-think what they think they know about Lotus. As part of this campaign, OgilvyOne as tasked to make business travellers aware that Lotus has the ability to use live data by streaming live Wimbledon scores into 75 digital screens at Heathrow’s terminal 5.