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3MGTG video mailer

Issue 19 | June 2011

Background

3M, best known for brands such as Post-its and Scotch tape, acquired a stake in digital out-of-home specialist GTG. The digital installations which the company makes often have a ‘wow’ factor of their own which they wanted to demonstrate.

The brand owner wanted to communicate the deal and drive its leading edge out-of-home digital capabilities to a targeted, pan European audience as part of a new business drive.

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