3MGTG video mailer

Background

3M, best known for brands such as Post-its and Scotch tape, acquired a stake in digital out-of-home specialist GTG. The digital installations which the company makes often have a ‘wow’ factor of their own which they wanted to demonstrate.

The brand owner wanted to communicate the deal and drive its leading edge out-of-home digital capabilities to a targeted, pan European audience as part of a new business drive.