Online & Digital
Time Will Tell
Issue 15 | June 2010
Background
In China, Levi’s doesn't have the same iconic status as in the States or even Europe. But there is growing understanding among most about its long history and that the brand stands for originality and self-expression. For this work Levi's had the objective of reaching the youth market and supporting the growing desire for self-expression. The client wasn’t specifically asking for Wallpaper, but left it open to wanting ways to reach the target in a way that felt, cool and current.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
Related Articles
People Also Read
- Baby Made On Board - Proximity BBDO, Brussels
Issue 12, September 2009 - Live Rescue
Issue 16, September 2010 - Meet Graham
Issue 41, December 2016 - HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - The homeless letter
Issue 11, June 2009 - The spare underwear
Issue 21, December 2011 - The Caples Awards
Issue 29, December 2013 - The Caples Awards 2014
Issue 34, March 2015 - $HRED
Issue 34, March 2015