Online & Digital
![](https://assets.directnewideas.com/2627h.jpg)
Time Will Tell
Issue 15 | June 2010
Background
In China, Levi’s doesn't have the same iconic status as in the States or even Europe. But there is growing understanding among most about its long history and that the brand stands for originality and self-expression. For this work Levi's had the objective of reaching the youth market and supporting the growing desire for self-expression. The client wasn’t specifically asking for Wallpaper, but left it open to wanting ways to reach the target in a way that felt, cool and current.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Related Articles
People Also Read
- Steinlager Alt Blacks
Issue 61, December 2021 - The Rooftop Match with Roger Federer
Issue 56, September 2020 - Pitvertising
Issue 59, June 2021 - An invisible problem
Issue 62, March 2022