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Time Will Tell

Issue 15 | June 2010

Background

In China, Levi’s doesn't have the same iconic status as in the States or even Europe. But there is growing understanding among most about its long history and that the brand stands for originality and self-expression. For this work Levi's had the objective of reaching the youth market and supporting the growing desire for self-expression. The client wasn’t specifically asking for Wallpaper, but left it open to wanting ways to reach the target in a way that felt, cool and current.

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